Morgan Fuels Launches Re-Brand to mark 35 year Anniversary
/ 20th October 2016
Dundalk based fuel company, Morgan Fuels, has undergone a complete brand review, and in April at the FPS EXPO 2016, Morgan Fuels unveiled its new face. A fresh, new corporate image – headed by Morgan Fuels Marketing Executive – Laura Morgan, in conjunction with Positive|Brand Etiquette Belfast. With this rebrand came a new tagline to enhance the Morgan Fuels brand identity – “Morgan Fuels – Guaranteed Performance”, this outlines Morgan Fuels’ drive to be the best in the industry. These changes to the logo update the overall impression of Morgan Fuels to the industry.
To accompany this fresh new look, is a state of the art website, developed by BigPixel – Belfast.
Morgan Fuels officially launched its rebrand to the industry in April 2016, with other aspects of the rebrand following later in the year.
This rebrand comes at a perfect time, as Morgan Fuels celebrate their 35th year in business. Throughout these 35 years, Morgan Fuels has developed and grown into one of the leading fuel card companies and fuel distributers in the industry across Europe. With this rebrand, Morgan Fuels has seen immense growth in recent months, and continue to strive to continue this growth over time.
Morgan Fuels has also used this rebrand to refresh its current offices. Morgan Fuels staff now enjoy a more relaxed, open plan, working environment, with a brand new logo running the walls.
Commenting on Morgan Fuels rebrand, Managing Director, Hugh Morgan, has said, “This rebrand is a welcome change for Morgan Fuels. 2016 is the right time to launch a fresh appearance and it has seen great success within the industry”